Customer Interviews for your company website – Analysis Simple

You’ve conducted the interviews – informative weren’t that they? It’s now time to put all those things information that may be in your head down on paper, and pull everything together in a complete photo.

This article practices on from our previous document which offered tips on how to perform the interviews themselves. Right here we give you some practical techniques to work with whilst inspecting your selection interviews, helping form your outcomes into a thing tangible.

Sort your studies into a liaison

After selection interviews you’ll find that you might have lots of interesting thoughts and ideas jumping around the head, but likely in not any clear framework. The effects will be better to understand and convey in front of large audiences if they are purchased into a apparent narration.

The easiest way to do this to accomplish this is to set everything down on paper and sift through the results to make a final unified story.

Post-it notes & a bright white board

2. Put all the concepts, recommendations and studies you seen in each interview onto sticky notes (each point needs to be on its own note).
* Attempt to avoid long paragraphs as you’ll need to be able to quickly scan this and know very well what it identifies, each sticky should only contain about 10 terms.
* Please use short quotes or simple summaries if they sum up the finding very well.
* Give a number or perhaps an interviewee name for the corner to help you keep track just where each post-it came from.
5. If you interviewed people by differing groups (for case new and returning customers) patterns will be easier to spot if you put a symbol on each post-it (or used coloring co-ordinated post-its) to show which group that they belonged to.

After the selection interviews you’ll understand the common topics that seem through the interviews, so head out the post-its around and group all of them accordingly.

Spend some time with this, you may find the first groupings change over time. Sometimes it is called an ‘affinity diagram’. An advantage of using post-its is that you will see the entirety of your effects at once, instead of seeing a little part on a screen any kind of time one time. Discovering the ‘big picture’ will help you visualise what is going on more easily than attempting this visualisation in your head alone. Another advantage is that post-its give you the overall flexibility to make further changes to the diagram if and when needed.

In case you are able to, make this happen on a white colored board. It has 2 advantages:

* You may draw bands around the groups, and add annotations where needed.
* The post-its are inclined to stick and stay where you need them (rather than deciding to fall for the floor at most inopportune times).

Essentially you’re building a visual rendering (almost a mind map) of the final result. Once they have visualized, you will discover it’ll make a lot more sense.

Don’t forget as to why you were conducting the interviews

The first article emphasized the necessity to have a definite goal when ever conducting the interviews:

“The aims of interviews in order to discover:

5. Users’ needs and goals.
* How users entire tasks on your own site (or would carry out if features was available).
* What users think the site offers them (and what more that they really want/need). ”

This may act as a good framework to make use of your results, and should be remembered although conducting the analysis. Nevertheless keep in mind that beauty of interviews is definitely their flexibility so if you think placing another solution focus on the results makes clear your findings, you can do hence.

Bounce your ideas off some other person

Stand in front side of your post-its and discuss your findings through with someone (or several people). Encourage inquiries. You will not be allowed to answer just about every question, but you will find exactly where gaps inside your explanations happen to be. Talking throughout your findings might also help additional clarify your ideas, and you’ll know where the gaps are within your overall picture.

You may also locate bouncing ideas off people that didn’t be present at the selection interviews useful. Finding the results with someone with a several perspective from your can generate ideas you may not have considered or else.

Take your time

There is the first couple of several hours will be filled up with a frenzy of composing and collection post-its, you should then rest on the end result. You will find the subconscious keep on concentrating on the problems, and you might well locate you awaken with additionally ideas, or when taking a soak in a bath, or on the walk home… There always exists further parts to add, and changes to be created to your cast diagram.

Producing your findings from interviews is like developing a photograph manually ,. It takes some if you rush through the process then the result is not as it should be. Spend some time over the each stage, you should have been given a phenomenal amount info to procedure during the selection interviews, so ensure every thing relevant gets down and a clear overall message has the ability to develop.


Once you aren’t done it merely requires leaves the ‘simple’ matter of:

* Making whatever improvements are wanted to your site
2. Producing personas
* Diagnosing problems with your current site
* Directing new design concepts

another one for the thousands of concerns interviews can easily feed incredibly useful facts into . But these “small” complications might be made easier knowing the hard work will pay for off come go live.

As stated in the previous content “interviews are a great way to find complex information about the users”, just remember that more work is needed than expected to get those amazing results.

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